Finding & Hiring A Facility

Introduction

The following guide has been designed to assist researchers and clients in looking for the most suitable facility for their research project. It offers an introduction to the market, an analysis of costs and includes information on the latest technologies that facilities provide.

Finding and hiring a market research facility can be a difficult task. There are so many things to consider; location, capacity, client comfort, levels of service, technology, atmosphere, etc... Before making the decision one has to be clear that the basic requirements of the research project can be met. It’s always a good idea to examine what different facilities can offer before deciding on a venue to conduct research.

Location, Location, Location

One of the main considerations in finding a facility is to ensure that it is convenient for repondents to travel to. There is no point hiring a facility in the centre of London if your target audience is working mothers in surburbia. The facility should also be convenient for clients to travel to and if conducting international research the facility should be located near to an airport, preferably in a major city centre.

The decision to hire a facility needs to be based on: "Is this the best facility for the research?". Careful consideration is needed in choosing a facility, and we hope that the following guide helps in that decision.